The Human Element

Manufacturing Chats, Keeping The Human In Your Digital Strategy

Real Human Conversations Deliver Better Results

For nearly two decades, Manufacturing Chats has helped industrial manufacturers turn more website visitors into qualified sales opportunities through real human engagement. During that time, we've repeatedly tested human-powered chat against AI chatbots and automated solutions. The outcome is consistent: human conversations generate more leads, create better customer experiences, and build stronger relationships with prospective customers.

Think about it this way: you wouldn't send a robot to represent your company at a trade show. The most valuable opportunities come from genuine conversations, thoughtful questions, and meaningful human interactions. Your website should be no different.

Why Manufacturers Choose Human-Powered Live Chat

  • More Qualified Sales Opportunities
    Real people are better at identifying buyer intent, asking the right questions, and guiding prospects toward the next step.
  • A Better Customer Experience
    Visitors receive immediate, personalized assistance from a trained professional instead of scripted, automated responses.
  • Authentic Human Connection
    Trust is built through conversations. Human engagement helps create stronger relationships that lead to more business opportunities.

Don't Let Automation Cost You Potential Customers

Give your website visitors the personal attention they expect and discover how human-powered live chat can help increase engagement, leads, and revenue.

Start Your Commitment-Free 30 Day POC

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Despite the rise of chatbots, 70% of consumers still prefer human agents to AI technologies.

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95% of Consumers would rather have personalized live chat support, if this guarantees a better quality of customer service experience.

The Most Frustrating Things About Chatbots

A 2026 Kinsta report reveals that 50% of consumers would cancel a service if they found it was solely AI-driven, and 42% would even be willing to pay extra for access to human representatives.

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0% 100%

Believe AI could NEVER replace Humans in customer service

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Of People strongly prefer a Human over AI Agents

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Have negative feelings about companies using AI

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Feel customer service has WORSENED due to AI

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Feel that Humans better understand their needs

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Feel Humans provide more thorough explanations

Source: Kinsta (2026) & SurveyMonkey (2025 & 2026)

Additionally

  • 79% of companies say that live chat has had a positive impact on customer loyalty, sales, and revenue

(Zendesk, 2021)

  • 51% of customers are more likely to stick with or purchase again from a business that provides live chat support

(Kayako, 2021)

  • In addition, 94% of customers also say brands that deliver satisfying customer experience over messaging platforms are more likely to have repeat purchases

(Conversocial, 2020)

Increase Sales Leads

By adding this third, and most powerful capture tool, more website visitors will be converted into name, number and email. Additionally, the live chat will be a valuable qualification tool for the company.

Phone Calls

Website visitors can either call a phone number they find on the website...

Web Forms

OR they can fill out a quote request or contact us web form.

Chat Conversations

The entire chat transcript is emailed over, your client’s reps will have some insights into the interests and needs of the website visitor.

  • Double Your Quote Requests
View All The Case Studies

We Continually produce leads for our clients

Charley Lopez

We didn’t have a reliable way to interact with website visitors. The CRM chat was so limited—it wasn’t even worth using.
Screenshot 2026-05-12 170700

Boss Laser

Technical Support Specialist

What Our Clients Say

Amanda Wilkins

Our customers can request samples instantly through our website chat team with Manufacturing Chats, which speeds up our sales process. We had a 50% drop in customer emails because our website chat team with Manufacturing Chats, was there to answer all the little questions that used up our teams valuable time. Manufacturing Chats gave my team more time for real customer support issues, making customers happy.
Amanda-Wilkins-headsh

Morbern

Customer Service Manager

Brendan Hunter

Manufacturing Chats was able to direct customers to simple question and answers on our website instead of our team answering emails and phone calls all day long. Freeing us up to focus on higher revenue per hour tasks.
Brendan-Hunter-headshot_crop

Roosevelt Paper Co.

Marketing Manager

Audrey Brewer

We created a whole new revenue stream through part orders the within the first 3 months of adding Manufacturing Chats to our website.
Audrey-Brewer-headshot

WEIMA

Marketing Manager

Allyssa Costanza

Our current customers engage with chat more often to order parts and get support. Our website chat team with Manufacturing Chats is a 24/7 resource for our customers to use when they need it, no matter when that is day or night.
Allyssa-Costanza-headshot

EZG Manufacturing

Marketing Manager

Scott Donahy

Manufacturing Chats live website greeters provide us with actionable data in real time. When we requested a very specific delivery format for chat transcripts and related data, the Manufacturing Chats team adapted to provide for our real-time integration with our CRM, instant deployment to the right staff, and follow up workflows.
Live chat allows our clients and prospective clients an additional choice of how to communicate with us and get timely answers from our internal staff. The Manufacturing Chats team worked with us to optimize the effectiveness.
scotty-piranhafab

Piranha Fab

Marketing Director

René Wagner

I am astonished by the performance of the chat.
rene-wagner-rubblemaster

Rubble Master

Marketing Manager North America

Charley Lopez

We didn’t have a reliable way to interact with website visitors. The CRM chat was so limited—it wasn’t even worth using.
Screenshot 2026-05-12 170700

Boss Laser

Technical Support Specialist

Jim Glazer

Adding Nelson and the chat team at Manufacturing Chats to our website has helped us increase customer satisfaction and sales. We had an automated chat bot prior to the human team. When we launched the Manufacturing Chats team on our site, not only did we start getting more chat conversations taking place, but we also noticed the chat conversations were much higher quality.
jimglazer

Elliott Equipment

President

Andy Hanson

After our first week with Manufacturing Chats, the chats came to myself and one other individual while we decided how to handle them as a company. We quickly realized that a lot of customers were looking for a quick and easy way to get through to our parts and service departments in large numbers.
andy-hanson

Barko

Business Development Manager

Kelly Kamlager

The team at Manufacturing Chats is one of my favorite high performing marketing partners capable of providing the technical, web-based customer engagement. The CHAT feature, and now the SEO work will continue to expand customer acquisition and awareness for Palmer Hamilton. I am pleased for the results thus far for Palmer Hamilton and excited to know it will continue to grow.
Kellykamlager

Palmer Hamilton

Director of Marketing

Mike Kucharski

Adding Manufacturing Chats team to our website has been hands down the best marketing and lead generation our company has ever made.  Our team was skeptical that our customers would use live chat.  To our surprise, the 30-day trial we did with Nelson proved the concept right away and we immediately saw an increase in our sales pipeline.  We have also been impressed with how responsive the Manufacturing Chats team is and how flexible they’ve been to work with in aligning their chat solution to our business processes.
mike-kucharski

Fecon

Vice President of Dealer Development

Patrick Stapf

There is a strong reason why we have been partnering with Manufacturing Chats over other website chat solutions for multiple years now. The agents behind the conversations have proven to hold intelligible conversations with our prospective customers, which simply cannot be replaced by AI. These agents are quick to learn and adapt to each unique conversation, all while staying on script. I would recommend Manufacturing Chats to any organization that is looking to add an intelligent webchat presence to their website at a fair price.
pat-stapf-wildeck

Wildeck

Marketing Director

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Double Your Quote Requests With Live Chat

The Ultimate Guide To Converting Your B2B Website Visitors Into More Customers

  • Learn why Human Chat performs better than Chat Bots
  • Learn how 'conversational marketing' can help with sales and customer service
  • Learn about the importance of response time when it comes to lead generation

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How It Works

The entire process takes less than 20 minutes of your time.

1

Schedule A Demo

Schedule a quick 30 minute demo call and let us know the current traffic volume on your website

2

Answer Questions

Fill out a simple script onboarding document (less than 20 minutes) and paste one line of code on your site

3

Our Team Trains

Our team trains and studies the script and your website for 7-10 business days

4

Go Live

We go live and you start receiving chat transcripts as we email them to you (we can also integrate with your CRM)

Schedule a demo To Discover How EASY It Is To DOUBLE Your Quote Requests

Unlock one of the highest-converting website engagement tools available, Human-Powered Live Chat. Our dedicated onboarding team handles everything for you, making setup fast and effortless with as little as 20 minutes of your time.

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REQUEST A DEMO

Customer Testimonials

See how Manufacturing Chats has helped grow their business.

– Eric Kidd –

"We were the most impressed with the volume of leads that we were able to capture with chats, at least double the leads..."

– Laura Crocker –

"Customer service is our number one priority and Manufacturing Chats impressed us with their level of service..."

– Ryan Rendfrey –

"Within 60 Days We've Been Able To Double Our Online Leads..."

– Andrew Eklind –

"Having chat on our site has increased the number of leads we are able to generate from the website..."

– Patrick Stapf –

"Having a real person is more effective than just using webforms and phone numbers, it is a quick way to boost leads...."

– Ron Martin –

"We've Had A Lot Of Good Success That's Came Through The Chat Process..."

– Aleck Del Prado –

"One Of The Best Things About Using The 24/7 Live Chat Is Converting More Of The Website Traffic Into Sales Leads..."

– Caroline Brown –

"The Live Chat Creates An Instant Personal Connection With Someone Coming Through Your Website..."

– Craig Carter –

"in 2019, 63% of all chats were Viable Sales Leads and that has lead to a lot of business..."