Although live chat has been around for some time, manufacturers can be reluctant to diverge from the standard way of doing things. What will it take for an old school industry to finally buy-in?

Customer engagement is vital to any business. When thinking about customer engagement, you need to go beyond the typical level of service and support many customers have come to expect. Your customers want to feel important. They want to feel like they matter to you. They may even want to feel like the most important person in the world, if only for a moment.

In a world where website visitors are growing increasingly impatient, manufacturers have the difficult task of selling complex products and services online. What makes website live chat a lead generation strategy worth adopting?

We’ve been helping companies add a human element to their website for over 17 years. If there is anything we’ve learned, in the B2B sales and marketing environment, one thing remains constant — people like to do business with people.

As businesses look to artificial intelligence to enhance customer service, it is increasingly difficult to find the right balance between automation and human support to deliver the service customers demand. One of the more prevalent tools marketers are looking to is chatbots. With the ability to provide customers with instant responses, answer basic questions and resolve complaints quickly, it is easy to see why chatbots are viewed as a tool that enhances the customer experience.

Manufacturing Chats, a company focused on helping industrial manufacturing companies turn conversations into sales, has announced its new website. The newly designed and deployed website offers clients a chance to learn more about how they convert leads and help to double quote requests by putting a real human chat team behind the curtain to speak to visitors and potential clients in the growing field of conversational marketing.

As competition within the manufacturing industry intensifies, businesses must continually explore innovative strategies to generate leads, drive sales, and achieve sustainable growth. Human powered live chat solutions offer a powerful and effective channel for manufacturers to attract, engage, and convert prospective customers, helping them stay ahead in a highly competitive market.